LIFE OUT OF THE ORDINARY

Street Art Campaign
Graphic Design | Branding Project | Spring 2015

The objective of this branding campaign was to educate the public about the different nuances of street art and promote a better understanding of this often misunderstood form of cultural expression.

The slogan represents not only how beauty can be brought to the mundane through visually stimulating and engaging a plain environment, but also how artists who contribute to street art are choosing to live their lives outside of traditional societal norms. The sticker, button and shirt designs all serve to arouse curiosity about the campaign, while the mobile app works to share the stories and purpose of both well-known and obscure street artists.